Are You Actually Paying For SEO?

Learn SEO Blogspot - There are lots of companies out there claiming to be SEO companies at the moment.  The fact is, there are a lot of cowboy operations looking to make a fast ‘buck' out of those that simply are unaware of the ‘black art' process of SEO or Search Engine Optimization.  In order to try and separate the good from the bad and in order to help those who are not aware of the true SEO process, here is what good idea of the types of conversations a sound SEO company should be talking about with you.  Others will simply take your money and run!

Keyword Identification & Research - The first thing a good SEO company will do is discuss your proposed keywords and search phrases.  Using keyword research tools they should discuss and recommend the most appropriate keyword and search phrase selection for your business.  There's no point having a website at the top of Google for a phrase which no one ever searches for is there?

Website Analysis - Is your current website search engine friendly?  Website structures and how your website is built, plays an extremely important role in a good SEO strategy. Having the ability to program a website to tell the search engines who you are, what you do and where you do it, is just as important as the search engines being able to read and index content on your website.  A quick online analysis will help identify what they have to work with and will tell them what work needs doing to your website either ‘on' or ‘off' page.

SEO Copywriting – After assessing your website, a good SEO company will mention this to you as they will have identified what SEO work is needed on your website.  If a so called SEO company doesn't touch your website then you can't be getting proper SEO, it's a fact.  There are two types of SEO copywriting ‘on' and ‘off'.

On page copywriting is the use of appropriate keywords on a website that the you and I the user can read and off page SEO copywriting is what programs website to tell the search engines at back end of a website [predominantly what the user can't see] who you are what you do and where you do it.  A large part of off page copywriting is programming what is called ‘metadata'.  Without this, your website will never be indexed by the search engines.

Competitor Analysis – An excellent indicator of what level of SEO work is required in order to achieve your online marketing objectives is to always analyse the competition.  The amount of time, effort and money that your competitors have invested into SEO including link building, article writing and submission, will always influence and determine how much you have to in order to achieve similar results.

SEO Link Building – Once your website has solid foundations, your SEO company should be talking to you about your link building.  Your website will rank higher up the search engines the more one way, incoming links from high other ranking website your website has.  This is often a very time consuming process and should never really stop.

Feasibility Study – A SEO expert will be able to quickly tell you how feasible your objectives are.  Even if they find that your online goals are unrealistic and unachievable given either time, website structure or budgetary constraints, they should always be able to provide you with an SEO solution which often involves a staged approach in terms of both time and investment.

SEO Proposal – After discussing all of the above with you, an SEO company should be able to provide you with you with an approximate quote for your SEO Solution.  As long as an SEO company is open honest and transparent with what they are doing and how they are going to do it, you shouldn't go too far wrong.   The moral of the story is, if your so called SEO Company has not talked through any of the above with you, then it's highly likely they're not a proper SEO company and simply want your money.  What you do need are proper SEO experts from a proper SEO Agency.

Locating the Best SEO Company Your Website Needs for Top Ranking

Learn SEO BLogspot - Locating the best SEO Company which can help your website attain top ranking in search engines is a tough job. You need to know some parameters of the SEO Company, some basic facts and figures, and the commitment of the firm's effort before deciding on the firm.

An ideal SEO Company would be able to show results decisively. For instance, you can easily find out whether the SEO team has been able to generate traffic, convert most of the surfers to customers, build enough link popularity, boost sales, leads, and identify the tricks and tips to make a website stick on its top ranking for months together.

But, how would you locate this remarkably effective SEO Company?  Here are some aspects to judge before you can spot an efficient SEO team.

Achievements by the SEO Firm

The results would show how effective an SEO Company has been for its clients. Testimonials from the clients, portfolio check ups, and reviews of the SEO Company in social networking sites are useful ways to identify the best SEO Company for your website.

You can check the optimized websites and judge whether the results are true or not. Don't forget to note the variety of websites tweaked by the SEO Company. How has the client websites ranked in search engines? What do the testimonials say? Can you pick the important positive points of the SEO Company? -- Or, the websites don't really have anything special about them. Answering these questions would help you find out the correct SEO Company for your business.

Own Ranking Formulae

SEO Company should ideally have a good team to work on the client websites. However, the best way it can showcase its optimization expertise is to make its own website SEO-savvy. When the site is ranked top and has won prestige, brand identity, and community, you can be sure that they SEO Company is also capable of doing the same for your website.

Old is Gold

SEO is not a new concept. It also takes a long time to show the results. Identify an SEO Company that has stayed in business for a long time and has valuable results to show. The main idea is to avoid fly-by-the-night firms which are there only to fleece money from you.

An SEO Company which has stayed in business would explicitly state the work it can do, results it can achieve, and the remuneration it needs for those tasks.

Duration of the SEO Work

SEO requires time and effort. It also requires a lot of monitoring, further tweaking, reporting, analyses, and social networking to be successful. In fact, SEO is an ongoing effort and constant updates needs to be integrated to the client site to keep it retain the top ranking.

As a result, most SEO Company offers a long-time optimization policy. The remuneration can either be project-wise, result-wise, or task-wise. In short, a good SEO Company official would be able to specify the exact tasks it would offer for the corresponding fees. It would also show you the results analytically over the period of time to help your website attain and retain top ranking.

SEO Traffic Spider - What is SEO?

SEO Tools - Search engine optimization is the activity of improving the volume and quality of real time traffic to web pages or whole sites from search engines through natural search results for targeted keywords. Most often a website that gets a higher position or ranking in the search results is the one which the searchers will visit more frequently. Therefore, it is important that a site is optimized to get real time traffic the right way to make it more search-engine friendly and get a higher rank in the search results.

Though SEO helps in boosting real time traffic to a website, it should not be considered as the marketing of the site. It may be easy for one to pay and appear in the paid search results for a set of keywords, however, the concept behind the SEO blogspot techniques is to get the topmost ranking without paying since your site is relevant to the search query entered by the user.

The amount of time that can be spent on optimizing a website to get real time traffic can range from a few minutes to a long term activity. If your product or service is such that the keywords used are uncommon, then some general SEO would be sufficient to get a top rating. However, if your product or service industry is competitive or is in a saturated market, then it is important to dedicate considerable amount of time and effort for SEO. Even if one decides on simple SEO solutions, it is necessary to understand how search engine algorithms work and which items are crucial in SEO to get real time traffic.

The marketing approach that SEO adopts for increasing a site’s relevance is consideration of how search engines work and what searches are performed by users. The SEO process attempts to concentrate its efforts on a site’s coding, presentation, structuring, and also resolving issues that prevent search engine indexing program from spidering a website entirely.

Additionally, SEO efforts also include inserting unique content to web pages to make it more attractive to users and also to ensure that the search engine robots can easily index the content. Optimizing a site to get real time traffic can either be done by in house personnel or outsourced to professional optimizers who carry out SEO projects as a stand-alone service, like us - SEO Traffic Spider.

SEO tactics can be varied to achieve top ranking in search results. These fall into three categories (White-Hat SEO, Grey-Hat SEO, and Black-Hat SEO) depending on legitimacy and ethics.

White Hat SEO uses strategies which are considered ethically correct and legitimate by SEO’s as well as search engines while spidering a site. It would be best to use this tactic as a means of achieving top ranking in the search results for real time traffic. These tactics will not lead to penalties which are generally imposed when Black Hat SEO is used and even though it may take some amount of time to reap the rewards of this process, it will surely bring in promising results in terms of high rakings.

Grey Hat SEO uses tactics which may be considered legitimate if they are used correctly. However, these have been subjected to misuse by unethical SEO’s and webmasters. It is possible that your website will not get penalized or banned for using this strategy and it may be necessary to use this process at times, however, webmasters are careful in the use of these tactics. This is because search engines may penalize tactics that are subjected to abuse even though they are used in legitimate forms.

Black Hat SEO employs techniques that are considered illegitimate and ethically incorrect and which have been or will surely be penalized and cause your website to be banned by search engines. Since Black Hat SEO is subject to abuse widely because it tends to harm search engine user experience, it is highly recommended to avoid using it as a means of attaining high ranking.